Mobile Drives 36% Revenue Increase for Sky Betting & Gaming


Online gambling operator Sky Betting & Gaming posted information about its financial results for the fiscal year ended June 30, 2015. The UK-based company reported revenue increase of 36% as compared to the figures posted for the previous fiscal year. Revenue in the reviewed twelve months amounted to £247 million.

The operator attributed the significant increase mainly to a growth in its mobile division. Revenue generated from Sky Casino and Sky Vegas products across mobile accounted for 57% of the reported margin.

Generally speaking, all the operator’s divisions performed quite well during the period in review. Revenue from Sky Bet amounted to £117 million, up 56% from the previous year. Revenue from the Leeds-based company’s online gaming operations also totaled £117 million during the 2014/2015 fiscal year, up 20% year-on-year. Revenue from Oddschecker was up 30% to reach £13 million.

Sky Betting & Gaming also pointed out hat the number of its customers increased to 1.48 million over the period and average revenue per customer was up 33% year-on-year. The company said that 80% of the revenue generated from Sky Bet came from mobile stakes made over the reported twelve-month period.

Commenting on the gambling operator’s financial performance in the fiscal year ended June 30, 2015, CEO Richard Flint said that the business did very well in the aforementioned period and that he is pleased the momentum has not just continued into the new fiscal year but has also resulted in an accelerated growth within the first half.

The executive further noted that being an independent company with strong links to Sky, they have continued to reap the benefits from their Sky branding.

Mr Flint also pointed out that over the previous fiscal year they paid quite a lot of attention to technology and mobile platforms and significant amounts of money and efforts were invested in those. According to him, this contributed to the company’s strong performance. Sky Betting & Gaming will keep its focus on the two important areas in the current fiscal year and will also grow its team to make sure that they are in a position to deliver yet another strong year the executive added.